This month, JCDecaux launched its digitisation of Europe’s busiest shopping destination, Oxford Street with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams.
The digital transformation of Oxford Street’s bus shelter network is part of JCDecaux’s London Digital Network (LDN) roll out of 1,000 84-inch fully connected, dynamic HD screens after being awarded the world’s largest bus shelter advertising concession by Transport for London (TfL) earlier this year.
Oxford Street, offers its half million daily visitors a choice of more than 300 retailers and accounts for an annual retail spend of one billion pounds. JCDecaux’s LDN is fuelled by data and allows brands to utilise its media planning and buying tool SmartBRICS and its recently launched SmartCONTENT platform allowing advertisers to make dynamic, contextual ads.
Spencer Berwin, Co-CEO at JCDecaux UK, explained:
“We are committed to making London the global showcase of digital Out-of-Home and of course the flagship area Oxford Street is a huge part of this transformation. Brands can target affluent shoppers and now even make use of real-time data to deliver the right messages.”
Graeme Craig, TfL Director of Commercial Development, commented:
“JCDecaux’s new digital screens provide tailored, dynamic advertising and will brighten the journeys of our passing customers and other road users. Our partnership with JCDecaux is generating at least £300 million over eight years to reinvest in transport.”
Steven Medway, Managing Director Trading Environment, New West End Company, said:
“Oxford Street offers one of the best shopping experiences in the world. The introduction of these state-of-the art digital screens across our iconic streets will add to the overall visitor experience in London’s retail heartland.”