JCDecaux Launches Automated Planning and Trading Platform

VIOOH – pronounced View – is currently owned 93.5% by JCDecaux and 6.5% by Veltys, a data specialist and modelling company. VIOOH’s purpose is to grow OOH advertising spend globally by offering an integrated platform to provide automation for media sellers and buyers.

While Digital OOH is expected to be the second fastest growing medium between 2017 and 2020, the platform will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies.

 

 

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