KitKat Urge Commuters to “Let Your Wait Become a Break” with Unique OOH Stunt

KitKat has continued its run of uniquely-styled Out-of-Home (OOH) campaigns by installing hammocks at bus stops around Paraguay, as part of the brand’s “Let Your Wait Become a Break” messaging.

The OOH activity sought to make the long and arduous wait for buses a little more comfortable for the weary travellers, and follows their recent efforts to do the exact same thing by handing out hugs via a bus shelter poster.

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