LEGO Launch AR Tech-Enabled Toy Set With Contextual OOH

LEGO launchedHidden Side’, a creative building toy, tech toy and AR game all rolled into one. Players are able to build a multi-layered model, then use a free interactive Augmented Reality app to hunt and trap ghosts. The campaign ran across the stunning lenticular format, as well as using contextual targeting across five malls, including both Westfield shopping centres.

Previous News
OPEN Media Supports Launch Campaign to...
Next News
OOH Reports Strong Growth of +9.8%...
Back To News