To commemorate the launch of Jurassic World: Fallen Kingdom this June, LEGO have led a flurry of colourful outdoor creatives along South Kensington walkway. The ever-popular toy manufacturers will be releasing a new dinosaur-themed product range, marking the release of what is the second instalment of the latest Jurassic trilogy.
South Kensington walkway has become widely known as a gateway to the home of dinosaurs in the UK – The Natural History Museum. The out of home campaign featured 3D Lenticular 6 Sheets that brought the figures to life and encouraged engagement from younger museum-goers during the school half-term period.
The film opens several years after Jurassic World, where an active volcano is now threatening the lives of all the creatures left on the island. What will go down on Isla Nublar?
Jurassic World hit theatres nationwide on Wednesday 6th June.