Shopping centre media specialist Limited Space has unveiled the next location in the roll-out of its giant-format digital network ‘Orbit’, this time in the high footfall central atrium of intu Milton Keynes.
Operating at the heart of one of the country’s fastest growing British towns, the atrium an annual footfall of 16 million people made up of the area’s young, prosperous and booming population that is rising twice the rate of the national average.
Samantha Sida, Co-Founder and CSO at Limited Space, said:
“We are truly excited to see the third new Orbit screen installed at intu Milton Keynes. We are fully committed to developing the best possible in-mall advertising opportunities, and Orbit’s eye-catching and unique features, including full zonal sound and remote, LED surround colour-change, certainly fulfil this, providing huge creative scope for advertisers and entertainment for mall visitors.”
Roger Binks, Customer Experience Director at intu, commented:
“This screen will make use of innovative technology and a high footfall retail destination to target shoppers already in a buying mindset with the most engaging digital content. We’re rolling out the same kind of technology at intu’s popular shopping centres nationwide to give even more brands the opportunity to flourish at our high footfall destinations across the UK.”