McDonald’s Use the Power of Suggestion with Blurry Big Mac Billboards

McDonald’s latest OOH campaign features blurry billboards with classic menu items, including a Big Mac, a Happy Meal, and their staple french fries, albeit blurred out against simple single-colour backgrounds.

The campaign took place in Puerto Rico, with the main copy reading “No se diga más,” translating in English to “Say no more” – a slogan used frequently by the fast food giants.

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