Insurance company, MoreThan, has kick-started a greater focus on its pet insurance marketing with the launch of a tour bus designed specifically for man’s best friend.
The experience aims to promote MoreThan’s new ‘Doggysentials’ service, which offers buyers care and protection with a monthly delivery of essential items and an activity monitor.
The ‘K9’ bus has been driving around London this month taking guests past a number of the capital’s dog-friendly spots, including Hyde Park’s pet cemetery. Interested dog owners have been invited to register themselves for a free ride on the ‘world’s first’ dog bus tour.
Steve Jay, Head of Innovation at MoreThan, explained:
“We really want to be known for being passionate about getting out and having fun with your dogs. From events like this we’re able to share some great content online and amplify that message. We’ve got some other fun events lined up for the rest of the year to build on this strategy.”
via The Drum