New Amsterdam Launch Targeted ‘It’s Your Town’ Campaign Across Key UK Cities

New Amsterdam recently ran a brand awareness campaign targeting ‘Dan’, a target audience identified prior to the campaign, on his big night out. The campaign, which was planned and bought by Rapport and UM London, takes advantage of large digital formats and London wrapped buses, and is set to run from April to the end of June.

The plan features sites in key drinking hubs across London, including five hand-selected wrapped buses, with a particularly strong presence in East London with the aim to target people on their night out. For Manchester, Birmingham and Glasgow, ‘iconic’ banners were used to deliver the ‘It’s Your Town’ brand message.

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