Ocean Outdoor has acquired Forrest Media, a leading provider of large format Out-of-Home (OOH) media solutions in Scotland. The deal expands Ocean’s national footprint and enhances its position as a leading large format Digital OOH operator in the UK, with an offering which will now include Scotland’s capital city of Edinburgh and the economic centre of Glasgow.
The acquisition further builds upon Ocean’s strategy to create a scale OOH media company through consolidation, complementing Ocean’s strong digital organic growth initiatives.
The Forrest Media management team will continue under the day-to-day leadership of managing director Marc Keenan. Chris Trainer, the Founder of Forrest Group, becomes Chairman of the Scottish business, Ocean Scotland. Ocean has also entered into new long-term lease agreements with other Forrest Group entities for sites owned by such entities
Tim Bleakley, CEO at Ocean Outdoor, commented:
“Forrest are the champions of Out of Home in Scotland and it’s a business we have long admired. This is a hugely exciting time for both companies and the sector. We are combining Scotland’s most iconic assets with Ocean’s unique technology and award-winning brand.”
Chris Trainer, Founder of Forrest Group, explained:
“Ocean are a fantastic market leading business and the combination today with Forrest Media now delivers a truly national ‘footprint’, which we believe will have very significant benefits in our industry, with great opportunities for the whole team.”