Ocean Outdoor Adds a Fourth City to its Vehicle Recognition Network Portfolio

Ocean Outdoor has expanded its exclusive vehicle recognition network (VRT) to Birmingham with the introduction of the technology to its screen covering the southern entrances to The Bullring, bringing its total number of VRT enabled locations to four full-motion screens in four different cities.

Audi will be the launch partner for the new Birmingham screen, targeting Audi drivers with a campaign to support its after sales car service.

Developed by Ocean over the past 18 months, VRT is a clever, self-learning, self-improving system which uses a rudimentary form of AI to identify vehicle makes, models and colours, serving the drivers with personalised messages with zero wastage.


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