New research from Ocean Outdoor has reaffirmed the world-famous Piccadilly Lights as a modern, global landmark and prestigious brand advertising platform that engages positively with audiences on an emotional level.
Ocean’s attitudinal survey of 400 people compares responses to the first wave of research which was conducted shortly after the new Lights were switched back on in October 2017, and reveals key findings on brands and audiences.
Transforming the iconic advertising display into a responsive entertainment destination supports the hypothesis that the Piccadilly Lights grows and amplifies brand perception and fame.
The full research findings can be found here.
Richard Malton, Chief Marketing Officer at Ocean Outdoor, explained:
“By mapping the attitudes and mindsets of Piccadilly’s diverse audiences, we have captured how well resident and shorter-term advertisers are remembered and perceived.
“It is clear that the Lights are regarded as a safe and trusted medium, an outcome that sets digital out-of-home apart from other advertising channels. The Piccadilly Lights is a prestigious asset which is exceeding the expectations of digital, mobile citizens, validating our hypothesis that this is one of the world’s most powerful advertising spaces.”