Ocean Outdoor Secure Contract for London’s Globally-Renowned Piccadilly Lights Site

Ocean Outdoor is set to embark on an ambitious plan to transform the Piccadilly Lights into a more dynamic advertising proposition after winning the contract to handle ad sales for the London site.

Ocean have begun showcasing ‘The Curve’, a panel that has been highlighted as perhaps one of the site’s more eye-catching propositions. Boasting an iconic full motion 101m2 screen, the panel holds a central position within the famous digital canvas that will enable brands to achieve an estimated 1,207,000 weekly impacts, including shoppers, commuters and tourists.

The site’s landlord, Land Securities, has appointed Ocean “to build on the long-term heritage” of the famous outdoor site by turning it into “an innovative and exciting global technology hub”.

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