This month saw Ocean Outdoor donating Birmingham’s unique Media Eyes to help raise awareness of motor neurone disease (MND). Global MND Awareness Day will be celebrated across the media owner’s three full motion Media Eyes, positioned above the entrances to Grand Central railway station.
Ocean’s Media Eyes will be used to reflect the fact that many people with MND can only communicate with their eyes as the disease progresses, in a campaign created by bigdog agency in association with the Motor Neurone Disease Association,
Using the campaign hashtag #MyEyesSay, people will be invited broadcast their own eyes onto the giant Media Eyes, with the generated content shared wider across social media channels using #MyEyesSay and @mndassoc. Digital messages will also be displayed from a number of celebrity supporters including Benedict Cumberbatch, Eddie Redmayne and Stephen Hawking.
Colin Morris, Head of Communications & Digital at the Motor Neurone Disease Association, said:
“Using supporter generated content in this high-profile way is a first for us, but it is such a natural fit for the campaign because of the shape of the Media Eyes.
“For some people with MND their eyes might be all they can move so they become incredibly important for communication. Using the Media Eyes to get across the social isolation people with MND can feel will help the public better understand the impact of the disease. Huge thanks to the team at Ocean Outdoor for making this happen.”