OOH Campaign Sets a Chilling Scene for Launch of ‘A Cure for Wellness’

Rapport teamed up with 20th Century Fox and Vizeum to promote this month’s release of A Cure for Wellness; a dark, high-altitude experience from revered director, Gore Verbinski.

The Out-of-Home campaign, which launched nationwide this month, ran on bus T-sides across the country in the run up to release and then utilised large format digital screens to showcase the movie’s mysterious promotional creative.

Dane DeHaan stars as the ambitious young executive sent to retrieve his company’s CEO from a mysterious “wellness center”, found in the remotest of locations deep in the wilderness of the Swiss Alps. He soon learns that all is not what it seems.

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