Outsmart has announced that the total revenue reported across all Out-of-Home (OOH) advertising for the quarter July to September 2016 is £280.2m. This Q3 figure represents an increase of 3.5% year on year and the highest total for the quarter ever recorded.
Digital revenues amounted to £104.3m, up by a significant 26% year on year and accounted for 37% of the total OOH revenue, a further uplift from 30% in 2015.
Whilst this rise in digital revenues shows no sign of slowing down as media owners continue to transform the cities we live in; the power of classic remains. Classic OOH provides unparalleled reach and unmissable visual impact, helping brands become memorable and ultimately, famous.
Justin Cochrane, Chairman of Outsmart, commented:
“Out of Home continues to deliver strong growth as digital OOH builds on the core strengths of classic. Advertisers continue to benefit from the huge reach and ubiquity offered by classic OOH, enhanced by digital OOH’s flexibility, creativity and impact.”
Visit the Outsmart website to download a breakdown of all previous revenues for the OOH industry.