OPEN Media have chosen to support Heads Up – a new campaign run by The FA and Heads Together to change the conversation around mental health.
OPEN Media are an independent out of home media owner that focus on launching impactful digital screens across the UK stadia network. Their recent move into Boxpark Wembley enabled Heads Up to target the travelling football crowd at the England v Bulgaria match this weekend.
Heads Up is a season-long campaign spearheaded by The Duke of Cambridge which will use the influence and popularity of football to show the nation that we all have mental health and that it’s just as important as physical health. It will support the important work which is already taking place across the UK to end the stigma surrounding mental health, and will strive to raise awareness, spark conversation and signpost support for those in need.
OPEN Media, who recently launched their first large format digital screen in London on Boxpark Wembley, have previously worked with Liverpool Pride and homeless charity The Whitechapel Centre to create maximum exposure regionally for the charities through the art of out of home advertising. They also took ownership of Old Trafford Stadium, with screens on either side of the adjacent Hotel Football.
Managing Director of OPEN Media, says:
“We are thrilled to be able to support the Heads Up campaign by utilising our digital screen at Wembley, the largest stadium in the UK. Opening up the conversation around mental health is so important, and with our Boxpark Wembley screen tapping heavily into the football crowd it seemed like a no brainer for us to support this brilliant campaign”