Global produce company, Chiquita Brands International, is giving Londoners a chance to pay for a taxi ride with a banana. The brand’s “We are bananas” out of home campaign will look to raise awareness of Chiquita bananas among its desired target audience, mothers and millennials.
Chiquita will be wrapping London buses and taxis with its branding over the next few weeks. The campaign launches with the brand offering free rides in Hackney Carriages featuring the Chiquita bananas branding, across London’s zones 1 and 2.
John Cockle, Sales & Marketing Director for Chiquita Brands International UK & Ireland, said:
“As leaders in the industry, we’re confident that our ‘We are bananas’ campaign will once again put Chiquita bananas front of mind during the key summer period and encourage consumers to ‘think Chiquita’ when they’re making their purchasing decisions.”