Peugeot Uses Noise to Silence the City in Innovative Campaign

Peugeot is using energy generated from sound to power their silent electric cars.

To demonstrate their commitment to Unboring the Future, as well as its notable entry into the electrical market, Peugeot highlighted the virtues of a promising new technology: piezo-electricity, which generates an electric current when put under stress—in this case, sound.

Almost a year after the launch of the Peugeot E-Legend concept car, today Peugeot’s new 208 is in line with this vision, particularly the electric model. With the new Peugeot e-208, the future isn’t only exciting, it is also quieter.

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