London’s Iconic Piccadilly Lights Transformation Set For Autumn Completion

After nearly nine months of renovation, London’s famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its iconic mosaic appearance.

Samsung, Coca-Cola and Hyundai are continuing their presence on the site, while the three remaining permanent slots have yet to be filled ahead of the screen’s launch in autumn.

On the new screen, the brands will switch between each position in a 30-minute cycle. At the end of each run, one ad will take over the entire site before the rotation begins again. Each of the six brands will take over the full screen in turn.

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