Primesight has announced the launch of its new ad sales navigational tool, PILOT, in an effort to improve flexibility of access and accountability. This will be delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability.
PILOT will give brands the ability to buy any “share of time (SOT)”, displaying live availability by location, time or day. The tool embraces digital Out-of-Home’s (OOH) dynamic advantages, enabling buying based on exposure and offering brands more flexibility and targeted planning.
The tool is connected via API to Route audience data, and will be active across Primesight’s portfolio of over 500 screens.
Naren Patel, CEO at Primesight, commented:
“Digital OOH is still a relatively new medium and Primesight want to lead the way in how we sell it to our clients. PILOT is the result of in-depth market research and client and specialist conversations about what we can do to improve our services. Digital is a flexible, accountable and immediate medium and we believe PILOT is the best way to take advantage of the opportunities digital OOH offers.”