Public Health England Encourages Brisk Walking in Return for Digitally-Rewarded Free Meals

Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal.

The ad was the winner of Ocean and Campaign’s annual creative digital competition last year, and involves people downloading the free ‘One You App’ via Ocean Outdoor’s Wi-Fi-enabled large format ad screens. The app gives them the route to a participating Boots store and a voucher with which to redeem lunch – if they make it to the shop within ten minutes.

Helen Hampton, Director of Partnerships at Public Health England, commented:

“Active 10 is here to encourage people to take small steps towards exercising more. We have really captured the essence of the initiative that ten minutes of brisk walking can easily fit into a lunch break and being more active doesn’t need to mean wearing lycra or investing in expensive membership. This is also a fantastic example of working with the right partners to bring a ten-minute walk to life.”

Helen Haines, Head of Marketing at Ocean Outdoor, said:

“The idea was a competition winner because it “encourages adults to be more active, it’s localised and it engages with individuals, reflecting the active role large format digital out of home plays at a community level.”

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