River Reveals True Message Behind easyJet’s Latest OOH Campaign

easyJet have unveiled a magnificent OOH outdoor ad in the heart of Bordeaux, France’s second-largest city, and undoubtedly one of the country’s must-see destinations.

With over 30 destinations from Bordeaux, easyJet decided to recall its promise of escape by playing with the urban landscape of the city, and in particular, on the most recognisable squares in France, Place de la Bourse.

A giant outdoor canvas was installed across the side of the famous building with a branded message which, from a distance, appears to be written in reverse and mostly illegible at first glance. However, upon closer inspection, the advert’s true message reveals itself in the reflection of the adjacent River Garonne.

Previous News
SOREL Launches Weather Reactive DOOH Campaign
Next News
Shortlist Announced for The Drum Creative...
Back To News