Conservation campaigners welcomed #MarchforGiants, the world’s first ever virtual elephant herd as it arrived in Britain from Hong Kong and Times Square, New York. They were joined at Four Dials Square in Westfield Stratford City, London, by Oona, a spectacular full size elephant puppet currently starring in the UK tour of Michael Morpugo’s Running Wild at the Hackney Empire.
Two and a half thousand brands and individuals, including National Express, Maclaren, BCD Travel, and Givergy, are leading this spectacular parade of 3D computer-generated elephants to raise funds for the conservation charity Space for Giants. Actors Anna Friel, Liz Hurley, Ricky Gervais and Joanna Lumley are among the celebrities also taking part with their own named elephants.
A world media first, #MarchforGiants is raising funds for Space for Giants, a conservation charity working across Africa with a mission to protect half of the continent’s remaining 380,000 elephants by 2020. Created online, the virtual herd set off from Hong Kong, marched to Times Square in New York, then Ocean’s Four Dials screen at Westfield Stratford City, before completing its tour across The Media Eyes in Birmingham and Manchester’s Printworks.
#MarchforGiants was a global winner in Ocean Outdoor’s annual creative digital competition which fosters advances in digital out of home campaigns. As the march unfolds, companies and supporters can create their own elephant at MarchforGiants to join the herd in real-time as it parades across the screens.