Sky Showcase a Flurry of Festive Movie Selections from its Extensive On-Demand Library

Following on from previous successful bursts, Rapport partnered up with Sky Movies and Mediacom once again to launch a pre-Christmas Out-of-Home campaign, in an effort to bolster awareness of a flurry of Sky’s festive movie offerings.

The national OOH campaign showcased some top picks from its vast library of 1,000 on-demand blockbusters, including Deadpool, The Revenant, and Joy, which all ran across roadside 48 sheets and digital 6 sheets.

The key objective was to encourage existing customers to turn their attention to its film channels, and prospective customers to jump on board with Sky’s popular service over the festive period.

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