Sky Target Shoppers and Commuters with ‘January Sale’ Campaign

The Sky January sale launched on Boxing Day with a combination of Mobile & Broadband messaging. For this Sky campaign we utilised Digital 6 sheets to showcase the sale message utilising Digital Out of Home (DOOH) across Malls & Transport hubs, in an effort to capture the seasonal increase in footfall.

To ensure maximum coverage, 6 sheets were also used to ensure broader national reach, with a mix of High Street sites in close proximity to retailers. The final phase of the campaign targeted regular commuters via Train Card Panels, reaching them in moments where mobile phone use is frequent.

Previous News
Clear Channel Sweden Help the Homeless...
Next News
Spotify End the Year with Clever...
Back To News