Ocean Outdoor has won an exclusive long-term roadside billboards contract with Southampton City Council to provide a fully roadside, city centre large-format advertising screens solution to the city.
Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive environmental standards and improve aesthetics for the city.
Southampton gives Ocean its 12th city win and continues the expansion of its digital Out of Home (DOOH) portfolio into key cities across the country. The coastal city joins Ocean’s portfolio of high profile landlords and partners, including Westfield London and Westfield Stratford, Landsec, the BFI, intu and Birmingham, and Manchester City Councils.
Steve George, Chief Development Officer at Ocean Outdoor, explained:
“The new contract was strategically key to Ocean’s organic growth and development, giving advertisers access to the most affluent and fastest growing city in the prime Meridian region which covers south and south-east England.
“Southampton City Council is committed to innovation and engagement with its citizens, something that Ocean’s ambitious digital cities for digital citizens proposition fully supports,” he said.
“Southampton is the economic driver and top retail centre on the south coast. Combined with recent new business investment and the widely-anticipated Bargate Quarter regeneration, this partnership gives advertisers the ability to reach affluent audiences from home and overseas, further boosting the local economy.”