Spotify launched its 2018 Wrapped campaign that allowed users to see their streaming habits over the last 12 months, including ‘Top Artist’, ‘Top Genre’ and the user’s ‘Top 5 Songs’.
Rapport worked together with UM London and Reprise on a campaign where plenty of focus was placed on OOH. Piccadilly Lights was secured for a week, with the creative giving users the chance to get their listening habits displayed on the grandest of stages.
Other notable sites included the Shoreditch Triangle, Victoria Station Immersion Zone takeover and Oxford Circus Station’s ‘360 Wrap’.
In the run-up to the launch of #2018Wrapped, the campaign was pushed out on Twitter, Facebook, Instagram and Snapchat with some social that highlighted some interesting stats playing on cultural moments in 2018.
You can get your own wrapped at www.spotifywrapped.com