Storm has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. These sites will be the latest to join Storm’s portfolio in the capital, and further strengthen Storm’s position as No.1 in London with the largest number of super premium screens and an unrivalled footprint which will span 14 boroughs.
Launched this month, Storm Borough High Street is ideally placed to reach an affluent metropolitan audience in Borough – home to young professionals, a buzzing nightlife and a trendy tourist hub – and is just a stone’s throw from London’s famous Borough Market, which receives 4.5 million visitors per year. The site itself, set within a customisable lighting border, boasts fantastic sight lines for uninterrupted views and targets both pedestrian and vehicular traffic heading from the newly reconfigured Elephant & Castle towards The City and Tower Bridge, Southwark, Borough, Blackfriars and Bermondsey.
Launching in June, Storm Nine Elms Battersea will be a stunning portrait site nestled in the heart of Battersea’s new premier riverside Embassy Gardens development, where the American and Dutch embassies have moved to create a vibrant diplomatic precinct. Overlooking Nine Elms Lane, the site will benefit from high dwell times on this busy route, in an area tipped to become the Mayfair of The Thames’ south bank.
The site will sit next to the River Thames, in close proximity to affluent Chelsea and Kings Road, as well as London’s iconic Battersea Power Station. Targeting wealthy South and Southwest London consumers, the site will also benefit from an international audience, given the embassies in the area.
Also launching next month is Storm Wandsworth Bridge, located in an area of heavy congestion directly on the approach to Wandsworth Roundabout. The site will target high traffic flow from areas such as Chiswick, Putney and Parsons Green; travelling towards Battersea, the newly redeveloped Nine Elms, Clapham in South West London and beyond into the affluent Surrey and home counties green-belt.
The screen will offer uninterrupted display across Wandsworth Bridge and feature a unique design, taking architectural inspiration from Battersea Power Station and paying homage to the local area with a standout “Wandsworth” motif. Audiences who will travel past this site have been found to be more likely to be in full time employment, working at director level and live in areas, which boast some of the most expensive houses in South West London.
Storm A3 Tower, which will be newly transformed to include a striking asymmetrical back-lit mesh design, will be situated on the A3 in Merton connecting South West London with the South West coast and is set to launch in June. Located on Shannon Corner in close proximity to Wimbledon and Kingston, Storm A3 Tower will target vehicular commuters and an older affluent audience, found to be more likely to earn over £50k and attracted to innovative technologies.
These four new sites are the latest in Storm’s expansion, which continues nationwide with the recent launch of Storm The Mile in Leeds. Storm’s market-leading presence in London will also be further strengthened by these launches, taking the number of Storm sites in the capital to 23; covering gaps in premium digital Out of Home opportunities and creating a stunning network of evenly spread sites for effective campaign reach.
Aimee McKay, Managing Director at Storm, said:
“Storm is number 1 in London and we’re delighted to be adding sites in Borough, Battersea, Wandsworth and Merton to our market-leading portfolio in the capital. Like all Storm locations, these four sites are being developed to marry stunning architectural design with state-of-the-art technologies in order to offer advertisers total ownership of truly creative digital Out of Home structures.”