Sydney Opera House Advertising Projection Causes Public Uproar

The organisers of a Sydney-based horse race, the Everest Cup, continue to face a huge backlash from the Australian public over the New South Wales territory government’s decision to allow OOH advertising projections that aim to promote the race, across the Sydney Opera House.

The incident has dominated news and social media channels in Australia in the last few days. The concrete sails of the World Heritage-listed building have been used for promotional activity before, but to back cultural or social causes rather than for corporate branding.

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