The Carrot is Out of the Bag!

Since teasing us with his first appearance last Thursday on Digital OOH screens across the UK, #KevinTheCarrot has widely been rumoured to be the star of this year’s highly anticipated John Lewis Christmas ad campaign.

But we can now officially reveal that Kevin was in fact a willing collaborator for none other than Aldi!

The carrot-jacking of John Lewis culminated in the stunt trending today on Twitter Moments, ahead of the latest U.S. election news.

#KevinTheCarrot makes his TV debut today and you can watch it here first.

The Digital OOH was planned and booked by Rapport & UM Manchester.

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