Twentieth Century Fox Home Entertainment UK is celebrating the launch of DreamWorks Animation’s Trolls on DVD, Blu-ray and digital download by transforming an iconic black London taxi and giving passengers the happiest ride in town!
In a week-long campaign across the capital, commuters, tourists and movie lovers will be literally transported to the colourful, fun-filled world of the Trolls. The campaign features a fully branded taxi including glitter hubcaps, full wrapping, special number plates and multi-coloured hair.
The taxi activation was devised by Rapport and 20th Century Fox Home Entertainment UK and delivered by Sherbet Media who specialise in producing high impact, experiential campaign executions on London’s taxi fleets.
The taxi can be seen touring several destinations including The London Eye, London Zoo and Leicester Square as well as bringing its unmissable colour and humour to some lucky patrons in the West End.
DreamWorks’ Trolls is a fresh, broad comedy filled with music, heart and hair-raising adventures. Featuring original music from Justin Timberlake who also voices the characters along with Anna Kendrick, Russell Brand and James Corden.
Sarah Parry, Account Director at Sherbet Media, commented:
“We love the fact that we’re managing to put a collective smile on the faces of Londoner’s with this campaign. It’s not every day you get to put Troll hair on an iconic London taxi and so we thank the imagination of the teams at Rapport and 20th Century Fox Home Entertainment UK.”
Liz Silverstone, Head of Publicity & Promotions at Twentieth Century Fox Home Entertainment UK, explained:
“All the team at Sherbet Media have done a great job in embodying the colour and enthusiasm of the film in this brilliant creative campaign execution.”