The recent cinematic release of War for the Planet of the Apes saw 20th Century Fox promoting the latest instalment in the popular film series. The OOH campaign featured an eye-catching banner situated on Piccadilly in the heart of Manchester, setting the scene for its wider campaign, running across flyposters, Bus T, roadside large format and premium digital, including the Cromination.
Two years have passed since the events of Dawn of the Planet of the Apes. Caesar (Andy Serkis) and his apes have been at war against the humans. As the apes start suffering heavy losses, Caesar wrestles with his darker instincts in order to face Colonel McCullough and the traitorous gorilla Red. This face-off which will determine the fate of both species and Earth’s future.
War for the Planet of the Apes was released in cinemas nationwide from Tuesday 11th July.