Western Union Celebrate Launch of New App with Awareness-Building OOH Campaign

June saw Rapport team up with Western Union to launch an out-of-home (OOH) campaign, in an effort to boost awareness of their new app and increase new registrations.

Fast-becoming one of the most connected money transfer brands in the world, Western Union ran a series of brand-building creative across a number of different outdoor formats, including spectacular large format banners in Birmingham and digital screens across London’s Heathrow Airport.

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