LEXUS GETS LIT UP

Lexus luxury sedan gets lit up with almost 42,000 hand-applied programmable LEDs for a music video.

LIT IS technology used on the LEDs interacts with sounds and people within its vicinity. There are three distinct modes. Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling. Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.

The car is part of a music video by UK recording artist Dua Lipa.

Via Sixteen:Nine

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