In Shoreditch, London, an augmented reality mural was unveiled to promote the launch of Giggs new album. Fans who download an app via a QR code on the wall can point their device at the wall and watch a hand-painted mural come to life with a scene based on Giggs BIG BAD album.
The album was initially introduced to fans through a high energy cinematic trailer, which set the tone for the whole campaign. Island records appointed Gate Reality and Allover in collaboration on the AR mural, to match the ambition with an interactive visual that stops people in their tracks.
VIA AV Magazine