New device lets you think in color

Wonderman Minneapolis worked with Sherwin-Williams Coil Coatings to launch “Thinking in Color”.  The first user-generated content color spectrum created as an immersive experience.

The brain-wave monitoring technology created from scratch generates hues based on activity in your brain.  The headset translates brainwave activity in real-time and then visualizes the data into unique color experiences.

The unique experience from “Thinking in Color” has helped create the first ever Architect Series from Sherwin-Williams.  A twelve-color chip set inspired by the unique hues from 16 million possibilities, for more than 2,000 participants.

VIA Campaign

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