Pay With a Cupcake kicked it up a notch with their #PayWithACupcake stunt in Austin, Texas.  Rumor had it Google was going to be taking over a food truck to promote their new photo app by giving out free cupcakes to participants who used their hashtag #PayWithAPhoto.

Zappos decided to upstage their event.  They put a #PayWithACupcake box right next to the truck, and in exchange for Google cupcakes, they gave people exciting items from  Proving commitment to always delivering happiness.

VIA MullenLowe Group YouTube

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