MIKE COOPER, DISCUSSES ‘THE UNBLOCKABLE AD FORMAT’

Rapport’s Global CEO, Mike Cooper, presented last week at the Mumbrella360 Asia conference in Singapore, discussing the rise of Digital Out-of-Home – or what he refers to as the ‘Unblockable Ad Format’.
 
Mike’s thoughts on the potential of DOOH to enhance daily life is available to read now on Mumbrella.