To help amplify buzz for Amazon’s Jack Ryan S2 trailer drop, we partnered with FlyByAds to take over 6 rooftops near LAX to announce the release date. The six rooftops, located 1 mile from LAX, are strategically positioned adjacent to airline flight paths allowing for passengers to see the announcement during the day and night (using waterproof LED light strips). This is also one of the largest rooftop executions ever (over 50K sq. ft.). The signs were installed over two days – the installation of the release date creative was timed with the actual trailer drop.