Parisians Punch OOH Billboards

Part of Zalando’s “#FreeToBe” campaign, created by We Are Social, which aims to get people to fight back and free themselves from preconceived notions of how they should dress and wear what they want with confidence.

An item of clothing, likely to be deemed a controversial style choice, is hidden behind posters. People are urged to punch through the posters and take the garment, wear it and defend a more inclusive view of fashion that allows them the freedom to dress in any style they want.

Via B&T

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