Rapport used the digital to change the reflection in the skier’s goggles to mimic the current weather conditions, as well as a winter countdown and displaying the current forecast on billboards along the route to a popular tourist destination, Traverse City.
New Balance is a finalist for the OAAA OOH Media Plan Awards for their work around Toronto Raptors all-star Kawhi Leonard and his run to the NBA Finals.
Rapport leveraged impactful, geotargeted, and contextually relevant digital OOH units in the Raptors hometown Toronto, along with San Fran during the NBA playoffs. Stay tuned, the winners will be announced during the Annual OOH:Now Conference on Wednesday, December 5
Amazon Prime ‘Good Omens‘ won a Gold ABBI award at Gabbcon for Best Local Execution.
Rapport partnered with Clear Channel and Grand Visual to take over 5 of their biggest digital screens to execute a mini Times Square Takeover for 4 hours on 5/23 – approximately one week before the show launch. We utilized Clear Channel’s digital screen camera function, and layered it with augmented reality to portray elements of the show while pedestrians took pictures of themselves up on the big TSQ screens! Amazon timed the event with talent and singing nuns from the show who performed for the crowd that had gathered for the takeover.
Congrats to all the teams involved in these campaigns!