Royal Caribbean – “Come Seek”
Royal Caribbean challenged Rapport and its partners to figure out a way to utilize digital OOH to display all of the fun and exciting activities passengers experience on their ships.
The Challenge
In order to ensure success for this campaign, we first needed to find digital partners who had full motion digital screens in high traffic areas, the ability to live stream, and were open to allowing us roadblock their networks for extended periods of time throughout the day so we could showcase passengers participating in activities such as surfing, zip lining, and rock climbing. In addition, we needed to find the perfect technology that would allow these passengers to film themselves and share their experiences via social media.
Results
91.8MM Press Impressions
22.2MM Social Impressions
237K social engagements
