To celebrate its release, Fox unveiled a series of teasing posters to give fans an idea of what to expect from the fifth and latest instalment of the popular animated movie franchise, which hits cinema screens on Friday 15th July.
Rapport planned and bought the nationwide campaign, which uses a range of different formats, including large format Roadside, Malls, Bus T-sides, and a selection of special Lenticular T’s.
Beginning in 2002, the Ice Age franchise introduced us to a gang of prehistoric mammals including talkative sloth Sid, cautious mammoth Manny and smart sabre-toothed tiger Diego. Scrat the squirrel is still in hot pursuit of his elusive acorn but this time the absurdity of the situation went too far. Scrat’s desperate pursuit of the acorn leads to a series of disastrous events, which ultimately lead to an asteroid hurtling towards a seemingly doomed planet Earth.