Dynamic Digital OOH (DOOH) uses data to convey messages in a contextual or targeted way.
Our products and services are focused on delivering increased consumer attention and relevance – providing brands with a competitive advantage amongst the clutter and driving better performance-based outcomes.
NBA Playoffs Dynamic Campaign
Sky Sports #SundaySpecial Dynamic Campaign
Using a rich array of data and the latest in ad tech, Rapport can serve dynamic content based on real-time triggers, with relevant messages displayed on individual screens based on location and moment.
Context is King
Contextually relevant messaging drives uplifts in DOOH effectiveness – across attention, recall, awareness & consideration metrics.
Tapping the rationality of our left brain, audience data allows us to better understand consumer needs, mindsets and behaviours, enabling us to serve more effective, contextually relevant messaging.
Fueling the imagination of our right brain, Rapport uses data creatively to gain an unfair share of consumer attention.
Context is King • Context is King •
Twitch – Streamer Bowl
In conjunction with Clear Channel Outdoor, we ran a media campaign for Twitch using a mix of programmatic and direct digital OOH inventory to target gamers.
Sky Sports – Sunday Special
Increase consideration within the elusive, and often forgotten, generation of 35-45-year-olds.
Global Marketing Directorpaul.email@example.com